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Boost Like a Boss
Art Direction * Content Production Management * Social Media Design * Influencer Marketing * Paid Social * Pinterest
Content Production Manager + Senior Graphic Designer
April 2019
20 Mule Team Borax
With over a century of history and numerous household uses, 20 Mule Team Borax faced a challenge: consumers primarily associated it with DIY slime rather than as a versatile cleaning essential. Our task was to shift brand perception, distancing Borax from its slime-related identity while increasing awareness and education—all within a limited budget. Thus, "Boost like a Boss" was born to showcase how Borax is a boss's “secret weapon” for cleaning and boosting laundry throughout your home.
Designed for Pinterest: I partnered with and managed the production of six lifestyle creators to develop aesthetic, thumbstopping Pinterest content. Each asset was strategically optimized and repurposed, aligning with trending cleaning search terms and timely topics like back-to-school season to maximize engagement.
Designed to Showcase Versatility: From laundry care to dishwashing to carpet cleaning, we crafted an educational content series that demonstrated Borax’s full range of uses. Ensuring visual consistency across diverse topics is crucial for success on Pinterest which was achieved by keeping the product as the focal point of design.
The campaign delivered exceptional results, earning recognition as Pinterest’s top-performing CPG campaign of 2019 and driving an 11% lift in sales.
