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Charcoal Enhanced Collection
Product Launch * Branding * Art Direction * Content Production Management * Packaging Design * Marketing Collateral * Influencer Marketing
Senior Graphic Designer + Senior Creative Production Manager
August 2023
DYPER
Does it come in black? Yes. it. does. DYPER created the world's first-ever charcoal enhanced diaper, whose unique and striking appearance heavily contrasted the classic, plain white diaper.
Designed with the unboxing in mind: The packaging was crafted to reflect its premium quality while staying true to DYPER’s signature visual identity. A sleek, modern aesthetic was achieved through smooth matte black finishes and silver foiled logos. Every detail was meticulously considered, including a custom zippered tear top—removing the need for tape to match DYPERS sustainability initiative and maintain the seamless, high-end presentation.
Designed to be the Calvin Klein of diapers: The photography was thoughtfully styled to reinforce the stylish, trendy "born rebels" concept. Blending black-and-white imagery with monochrome-accented compositions—capturing the refined minimalism of a Calvin Klein campaign.
