Renuzit Snuggle Master + Co-brand

This project focuses on revitalizing the digital look and feel of Renuzit, a leading air care brand known for its innovative gel cone air fresheners, on the market since 1970. In recent years, the brand had fallen behind its competitors in the digital space, so the goal was to develop a cohesive yet fresh visual identity that resonates with a trend-conscious audience while aligning with the brand’s strategic objectives.

Designed to Stand Alone or Together: Renuzit partnered with fellow Henkel brand, Snuggle, to introduce unique, odor-fighting products in new formats like wall plugs and sprays. However, when placed alongside Renuzit’s core line, the two brands felt visually disconnected. A key goal of this project was to create a unified yet distinct identity—one that could stand independently as Renuzit or seamlessly complement Snuggle when paired.

This balance was achieved through a refined color palette, typography, and photography style, ensuring harmony between the brands without compromising Renuzit’s own visual presence. The result is a digital identity that is modern, cohesive, and adaptable across all touchpoints, from social media to e-commerce.