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Simply Kind Amazon
E-commerce * Branding * Art Direction * Digital Renderings * Product Description Pages * SEO Optimization * Direct to Consumer Marketing
Senior Graphic Designer + Senior Creative Production Manager
September 2022
DYPER
Launched in 2023, this Amazon PDP, A+ and Store revamp was one of the first touchpoints to introduce DYPER's new "Simply Kind" branding to the consumer. I played a significant role in executing this revamp and focused on capturing DYPER's commitment to plant-packed products while making it simple for shoppers to navigate through the store, find related products, access promotions, and understand product benefits.
Designed for the digital customer: The goal was to create visually appealing, fun, and easy-to-navigate pages that encouraged shoppers to explore more. Each product page was redesigned and reordered to focus on clear imagery and concise information about product features, ingredients, certifications, and safety.
Designed to be future proof: DYPER’s evolving product range required a flexible, scalable system that allowed for easy updates and additions. This was accomplished by creating wireframes and templates that could be seamlessly applied across various product categories, while maintaining a cohesiveness and user-friendly experience for customers.
