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Smurftastic Collection
Product Launch * Branding * Art Direction * Content Production Management * Packaging Design * Marketing Collateral * Influencer Marketing
Senior Graphic Designer + Senior Creative Production Manager
May 2024
DYPER
A playful product with a purpose. Launched in 2024, this Walmart-exclusive line was created in partnership with everyone’s favorite little blue eco-warriors—the Smurfs. I played a significant role in executing this product from concept to shelf including designing packaging, coordinating multi-day production shoots, creating marketing collateral, and executing a multi-phase influencer campaign.
Designed to be fun: packaging and print showcase adorable Smurf characters unique to every size. The limited-edition ocean-themed prints celebrate the brand’s partnership with RePurpose Global, supporting ocean plastic recovery with every purchase.
Designed to be future-proofed: Trilingual packaging in English, French, and Spanish ensures accessibility for a growing Walmart consumer base across multiple markets.
